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The web site states the following, "It is people like you that keep people in the construction business happy." I noticed that the web page said " When we call, you are there to help us." They also said " That is what a company needs to get the job done. Welcome to Trenchers Plus, a full-service construction equipment dealer serving you since 1988. We pride ourselves on offering the highest quality equipment, parts and service, and we stand behind every line we sell." The meta header had Trenchers Plus as the first optimized keyword. This keyword is followed by construction equipment dealer, Case construction equipment, and underground construction equipment which isn't as urgent as Trenchers Plus. The other words trenchersplus.com uses is underground equipment. used construction equipment is included and will not be seen by web crawlers.